Jeff Divine photographed Surfers in LA during the 1970's whilst Surfing was still an underground sport. The surfing subculture at this time was based upon a sentimentality driven by the late 1960's social movements in America. Surfing was dealing with an identity crisis and moved towards its first installment of inward reflection. The subculture leaned on the thriving surf scene in Hawaii to define itself (and as a great place to “get away from the man”). Jeff Divine and his camera were there. A period of outward rebellion pronounced by an anti-contest, anti-establishment sentiment took hold. Jeff Divine was there to capture the evolvement of the culture and the not quite yet in-focus concept of surfing as sport.
SINK or SWIM?