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'Ice Jewellery' - project by DELS & Edward Heal (2007)




Project from my graduate portfolio
: Ice Jewellery that represents the beauty and preciousness of water. By holding the Ice Jewel close to the body it depicts our intimate connection with water, presenting it as a valuable entity and portrays it's fragile nature. We tend to believe there is an infinite supply of water but the truth is we are running out.

The idea was that this Jewel would be worn by a respected figure within society ie. whilst walking down the red carpet to make a statement about water. The ice Jewel acts as a catalyst and reacts with the reversible coloration ink (a transparent ink that turns red once it comes into contact with water) printed on the dress to reveal the message:

'WATER WILL BE MORE IMPORTANT THAN OIL THIS CENTURY'

Before you ask - It is real ice!


Concept, Photography & Art Direction by DELS, Tim Brown & Edward Heal.


DELS :)

6 comments:

Kish said...

Crazy high concept!! BIG props on this!!!

NO-BIZZI said...

wow

what a concept fam! i need to see it in the flesh!

Anonymous said...

i'm sure vince showed me this

Angelicious said...

what an original and mindblowing concept. Swim! :)

Anonymous said...

fuckin hell Dels.

ur killing em out here.
u've got bare talent. keep going!

ure one for the future.

samantha Jones said...

I really love it!!
well done, it's on my must have list!

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