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Other Bitches Just Front

If you're at all familiar with the world of streetwear, chances are that you've at least heard of Married to the Mob, the women's label founded by New Yorker Leah McSweeney. If not, here's a few things about the brand that might interest you:

1. The initial financing for the debut range came courtesy of the financial compensation awarded to McSweeney by the NYPD, after a run-in with a sargeant led to the designer having her face smashed into a subway grate so hard that her front teeth were knocked out. (!) Which might explain why....

2. ...She feels entirely justified in dubbing her all-female crew the 'Most Official Bitches' of New York.

3. The label started in the grand streetwear tradition, which a range of heavily logoed and sloganed tees. The Fall collection (pictured here) includes numerous cut and sew pieces as well as the signature MOB hoodies.

4. The tough-as-nails attitude and distinctive aesthetics that characterise the MOB brand have caught the attention of various fashion bigwigs including the people behind Parisian uber-boutique Colette, with whom she recently collaborated on a handbag.

5. McSweeney is the wife of Rob 'ALIFE' Cristofaro. But if you insinuated that this hook up of all hook ups has had any bearing on the success of her brand, I'm pretty sure she'd smash your face in a subway grate.

6. Other members of the MOB include McSweeney's little sis Sarah (the model you see in these pics) and the label's in-house blogger Tabatha, whose writing skills I covet and who also happens to be the daughter of Futura.

7. I know way too much about Married to the Mob.

8. And I really want those jeans.




Thoughts on the MOB brand? Love it? Hate it? Think there are other women's streetwear labels doing it all harder/better/stronger/faster?

www.marriedtothemobnyc.com

Phoebe

15 comments:

Barclay James said...

Their stuff is cool, I like the jeans, remind me of a pair of Moschinos I used to wear when I thought I was rude.

saz said...

lool i remember dem moschinos!! Dimepiece do some alrite stuff for gurls 2

NO-BIZZI said...

its all about off key mosch

NO-BIZZI said...

probito all day!!!!

Ginger Kid said...

I used to wear black mosch jeans to school, what a badman.

And more lady-pictures, its nice.

Anonymous said...

u have gone up in my estimations, moschinos to school is kinda gangsta.

homer pimpson said...

Dope post Phoebe. And one picture in particular....woooh!

Neyull said...

That model is blimmin' HOT.

Booga said...

the sweater is so fresh

Anonymous said...

wa wa weee wa

yeahisaidit said...

i had a black moschino duffle bag for school.

happy days.

Big up Proibito. Many a pair of stretch jeans were purchased there. Moschino and Iceberg.

How did I fund such an extravagant adolescense?

Samantha Jones said...

me likey!

xcutexscreamx said...

I looves. ooo that pink mob hoodie is fresh.
I check out for their blog too; Mobliving.com

wee disappointed, wished they had more to the collection.

Anonymous said...

GK please shut up you inbred wasteman

Anonymous said...

when we gonna see phoebe in some of those outfits, you dig?

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